SCI-Arc Viewbook

The SCI-Arc viewbook is sent out to thousands of prospective undergraduate and graduate students, as well as high schools across the country. Because SCI-Arc is a world-renowned center of innovation and experimentation, the viewbook needed to reflect the school’s unconventional attitude. A poster and brochure were designed to encourage prospects to go to a specifically defined website or “digital viewbook”. The digital version of the viewbook was not only more appropriate to the young, creative audience, it was also financially efficient, easy to edit, and allowed recruitment staff to monitor analytics.