Golden Design Studio

Visions of UCLA

Visions of UCLA Book

This 96-page hard cover photography book was created for the Office of the Chancellor to give as gifts to special guests and dignitaries. Working closely with the Chancellor and his wife, we developed an overall concept that hinged on a vibrant west coast campus where anything is possible. It was important to present both UCLA’s iconic landmarks, as well as the many hidden gems the campus has to offer. Through colorful images, negative space and playful pacing, Visions of UCLA shows an energetic campus, and reveals to the viewer some of its more obscure beauty.