Chrysalis Website Design

Chrysalis is a nonprofit organization dedicated to creating a pathway to self-sufficiency for homeless and low-income individuals by providing the resources and support needed to find and retain employment. In redesigning the website, it was important that the site feel warm and approachable. Because users may not be digitally savvy, the site had to be intuitive and easy to navigate. Using images of real people combined with bold, inspiring headlines, we created a website that tells the Chrysalis story and provides support to clients to transition out of homelessness and poverty.