Golden Design Studio

40 Years of Ethnic Studies at UCLA

40 years of Ethnic Studies at UCLA

To celebrate UCLA Ethnic Studies’ achievements over the past 40 years, we created a commemorative logo. Made of pure geometric shapes, the logo suggests the bold, grassroots beginnings of UCLA Ethnic Studies. A simple yet impactful pattern was created by deconstructing the shapes in the logo. By reconfiguring these pieces in different ways, the resulting patterns refer to the rich cultural tapestry of California.